The MTV series Pimp My Ride tricks-out car to give it a Silver Surfer theme.
As part of a promotion for the upcoming Fantastic Four: Rise of the Silver Surfer, the tuner experts on the MTV series Pimp My Ride will transform a viewer’s car into a Silver Surfer-themed vehicle complete with a built-in plasma screen and an Xbox 360.
I’m guessing Fox’s decision to go the car route with FF2′s promotion had something to do with the Fantasticar. The Fantastic Four’s proton accelerator-powered hovercraft will make its first on-screen appearance in the FF sequel, opening June 15, as does the cosmos-surfing silver herald of Galactus.
Source: The Hollywood Reporter