Considering the strong viral marketing campaign The Dark Knight has had so far, it’s not surprising that the new movie poster wouldn’t just be handed to us.

Instead, it was hidden within the viral site Why So Serious? at this page (click the red lever at top right of the page). Below the defiled portraits, it says “Three days”; when the poster was uncovered yesterday, that notice said “Four days,” most likely referring to the unveiling of the theatrical trailer, which premiered at the New York Comic Con last weekend.

That’s the poster here at right, click for larger view — seriously, click it! That’s one badass poster.

For a description of the soon-to-be-released trailer, see NYCC: Warner Bros. Unveils New Trailer for ‘The Dark Knight’.