Warner Bros. has decided that its precious juggernaut The Dark Knight still has a little juice left and in January 2009 they will re-release the picture in IMAX theaters as a little “reminder” to anyone associated with the name Oscar how awesome their flick was. More importantly, it could be one last blind punch at the domestic box office record of $600 million, currently held by Titanic.
When TDK started relentlessly obliterating box office record after box office record, we all started to think that maybe, just maybe, we finally had something that could compete with the untouchable Titanic. Eventually, though, it came to a point where the film has slowed down a great deal; paired with the fact that Titanic had a nine-month theatrical run and that we live in a time where DVD brings a lot of profit, it again seemed a very unlikely feat to grasp.
At posting date, the film sits at $513 million and hasn’t even been out for two whole months. It’s still making money, pulling down about $5 million this past weekend and $10 million each of the two prior weekends. Weekdays bring in around $400,000. I guess you could possibly say that if the movie really hangs on tight and coasts out a few more weeks, it might just be in prime position to take the crown come January. It really depends on how long they keep the movie running in theaters before the DVD release some time in December.
This whole possibility rests solely on the actual re-release plan, if you ask me. WB may only put the film back out on IMAX, which personally, I don’t think is enough as only $55 million has come from IMAX showings. A great accomplishment in its own right, but you won’t pull that same amount on a second run and they’ll probably need at LEAST that.
I say go balls out. One last full-force push on IMAX and regular screens. Run a few commercials to people wanting to see it again. Hell, maybe don’t even pull it completely out of theaters; just let it do its thing. Remember My Big Fat Greek Wedding? That piece of shit was still in theaters after its DVD had been released.
Make this happen! I’m sick of that damn boat being unreachable and I’m starting to fear this may be our last hope, folks.