Disney has put together a fairly interesting little promotional venture which will involve a train making its rounds on a United States tour for the upcoming motion-capture rendition of the Charles Dickens classic, A Christmas Carol, which stars Jim Carrey in many of the roles.
The tour will span 40 cities with a four-car museum-like exhibit along with mood-setting additions to surround it. To find out when it will be in a city near you, check out the schedule at USA Today.
When you arrive, there will be a portable theater where you’ll be able to see early footage of the movie. You’ll then walk into a Christmas world with carolers, decorations, and even artificial snow. When you get inside the actual exhibit, you’ll find all sorts of cool things, including: digital portraits of the characters that begin from the concept and morph along to the finished character; a display that teaches people about how motion-capture technology works; interactive games with a photo booth that allows people to become Scrooge; and even some artifacts from the Charles Dickens Museum, including a copy of one of the first editions ever printed of A Christmas Carol.
Here’s what the movie’s director, Robert Zemeckis had to say about the old-school marketing campaign:
What brings a smile to me is that it harks back to the earliest promotional idea, now new again. When the circus would come to town, the train would park, and they’d have the circus parade through town and then set up the tents. This is the 21st-century version of that. You get to see all these wonders, it’s free, and then you hope they show up later.
Whether you go to this or not, you have to appreciate the effort. While viral Internet marketing is fun and effective, to actually be able to go out to this magical Christmas world and walk on to this train and see all of these great things associated with this movie — that’s what it’s all about; that’s exciting to see happening.
A Christmas Carol is set to be released on November 6, 2009.