Summit Entertainment, the movie studio behind the Twilight film franchise, has sealed a cross-promotional deal with online virtual playground Habbo for the upcoming film Twilight Saga: New Moon.
Starting this November, as New Moon‘s theatrical release approaches, Habbo will debut a New Moon-themed virtual space within its 31 virtual worlds around the globe, where users will be able to decorate their virtual rooms with items from the new movie.
According to the LA Times, some of the virtual items available for sale will be a water fountain, a clock tower, the Volturi Crest, and Jacob’s barn door.
Details of the deal are still being worked out, but there will most likely be an online media campaign to promote the New Moon film and its online Habbo environment, and Summit plans to reach out to various Twilight fan communities to help get the word out. Habbo is also planning to schedule events worldwide for fans of the Twilight books and movies to attend.
The virtual online Habbo environment is most popular with tweens and teens in over than 30 countries and the company claims to have 13 million unique users globally.
[Source: Ad Week via Total Film]