All you people think the new logo looks like a kid designed it on notebook paper? While I think it maybe could have been done better, the old (Eccleston/Tennant era) logo is quite possibly one of the worst logos I’ve ever seen used for anything! It’s like they looked at someone’s first experiment using Photoshop and said, “Eh, good enough.”

The new logo is at least somewhat similar to the classic Doctor Who logos. Of course the lens flares and other effects could be toned down and the DW Tardis shape doesn’t always have to be used. I think this is a HUGE improvement over the existing logo.

Tom: Daleks already have tentacles. Keep up

Logos are like book covers; they should catch the eye, be exciting, and make you wonder what is contained within the pages.

This logo leaves me cold. It has no warmth, no depth and it’s obvious that no imagination was used in the design.

I like the old logo, and the music that went with it. That constant whirring sound is nerve grating.

I wouldn’t be opposed to a new logo if it was an enhancement to the show, and was done with imagination and taste.

I am, however, intrigued with the return of River Song. I so much want to hear that storyline. So.. let’s see where this goes.

I want to WALLPAPER my room with it! ;-)

I do take on board the design comments, particularly the stylised wording on the left-does help break up the block nature of the WHO but the Tardis part does not really work. As for the flaring, that comes from someone who saw Trek then failed to see amid all the praise the few negatives-which included too much flaring!

Leave the Tardis alone as well, geez, constant fiddling with things that work well why bother? If you must, why do it like it’s some complete revamp, all at once? We already have a new Doctor to get used to first, introduce these elements slowly, else you might alienate more than you attract. If I did not know better I’d say Moffat, who wrote some of the best ‘new’ Who episodes, was having a split personality disorder that wanted to ruin the show. Or he is behaving like an other excited schoolboy finally allowed to play on his dad’s train set by himself.

As for all this ‘yoofing’ it up for the kids and the excuse it gives for some of the lame stuff happening to Dr Who right now-yeah it started as a kids show but the way it grew it should be a show that can be enjoyed by all ages. Right now, I am a bit worried they are losing sight of that.

On the other hand, it (yoof) does seem to be the BBC’s new buzzword…

….my jury is still out on this one…as is Matt Smith’s new look, is it me or does his choice of costume remind you of the much maligned Sylvester Mccoy….

It’s clever, and here’s why: It incorporates one of the most fundamental ideas of Doctor Who into the brand itself, the Tardis. The logo is the front line of the series, the first thing people will see when it’s advertised, and the juxtposition of these two elements is fantastic.

That being said, the vertically stacked logo is not impressive. While the DW has purpose and meaning, the stacked logo type does not. In my subjective opinion, it fails to capture the essence of the show and says very little.