If you are offended by reading or hearing the words ‘Shit’ ‘Fuck,’ our bad. But I have an infinite amount respect for Reggie Watts’s talented dismantling of the rap industry and absolutely zero regret sharing it here.

The aural content of Reggie’s song is a pitch-perfect satire of the rap industry at large. Each vowel is a ninja sword slicing its way across the chest of every self-important, womanizing gangsta rapper who are currently influencing our children with songs of similar content—entirely devoid of irony.

The video component is a masterpiece of visual composition. There are so many levels at work both with its stylistic integrity and technical prowess that I would suggest it be included in future classes on the subject of proper music video creation

I don’t love this song because he says the word ‘Shit’ a lot (even though it’s hilarious, in-context). I love it because as a stand-alone piece of multimedia it accomplishes exactly what it set out to do, satire an industry that has far too much ‘power’ over the shaping of youth culture and that often takes itself way to seriously.