The flagship Hollywood motion picture film studios have in the past produced many entertaining movies based on nerd and geek characters. I had no problem with that, infact I support good comedy. However, my gripe with the Big bang Theory CBS was “Paris Hilton” impersonator Kaley Cuoco’s attitude and behaviour at the 2009 Comic Con. The stunt she pulled “Flirting with the fan” This was an attempt to give reassurance to her hardcore male fan base that she had no interest in nerds or geeks. kaley Cuoco cannot have her cake and eat it. It is obvious that she will feel more in her comfort zone working with the likes of Nick Carter or Russell Brand. I had been the shows biggest supporter up to that point. I was naive to have believed Bill Prady’s press statements that the premise of BBT was to celebrate nerds and not to mock them. It became apparent to me that Prady’s statements were based on studio spin. It is commom knowledge that when launching or promoting a brand, most public relation experts will advise you to be cautious not to contradict your brand, as you will leave yourself wide open to public scrutiny and ridicule. Chuck lorre and bill Prady the grand old dukes of spn. It will sooner or later become apparent to Chuck Lorre Productions, CBS and Warner Bros that spin is only effective up to a certain point, depending on who your target audiences are. Sophisticated audiences can smell a rotten egg from a far distance.

Chaim Paddaman