When passersby in New York City see people flying around the Statue of Liberty, it’s going to get people talking. And talk they did.
As it turns out, the stunt was actually a viral marketing ploy put together by masters of deceptive marketing, Thinkmodo, for the upcoming found footage superhero movie, Chronicle.
Unlike other viral marketing efforts like this (which was also done by Thinkmodo for the movie Limitless) and yet-to-be-determined candidates such as this, it was decided to be open and honest about the flying people because, as Thinkmodo put it, it’s cooler to show how they actually did it than to try and create a hoax.
Click on over to the other side to find out how the company made people fly the skies of New York and to see a video.
Though from a distance these flying people looked like exactly that, flying people, they were actually remote controlled airplanes decked out to look like people. Each was composed of over 200 parts, and made of a “sophisticated dacron/carbon fiber…light and as delicate as potato chips.” The crafts measured out to appear as a six-foot-tall man, but only weighed in at four pounds each.
You can check out a video of the flying people in action below, and you can check out Chronicle in theaters this Friday, February 3rd.