This week, The Drill Down team talks about online services that collect personal information to provide a more customized experience (including mobile app Path, which was recently discovered to upload your mobile address book to its servers without permission)…and the fine line between personalization and invasion of privacy.

But first, this week’s headlines: We talk about a Best Buy ad featuring notable innovators of tech, Avid brings its editing software to the iPad, leaked features of Windows Phone 8, Amazon plans to open a chain of brick-and-mortar stores, Apple sued in China over use of the name ‘iPad’, Google develops HUD IP-connected goggles, and Slate gets more views by publishing less.

Podcast

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What we’re playing with:

Andy: PS3 Media Server (Mac)
Devindra: Resident Evil: Revelations

Headlines

• Best Buy Super Bowl ad puts phone, app makers in one place

• Avid Brings Its “Pro-sumer” Video Editing App to iPad
• Windows Phone 8 preview
• Amazon in the Process of Launching a Retail Store
• Apple Might Lose A $1.6 Billion Lawsuit For Using The Word ‘iPad’
• HUD Google Glasses are real and they are coming soon
• Hit record

Audible Book of the Week

• Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain

Musical Interlude

Hot Topic

Personalized search, Dangers of Oversharing

• Google tracks consumers across products, users can’t opt out
• I’m all for sharing, but why the online obsession with revealing every detail…
• Facebook Is Using You
• Path 2 Uploads Address Book, But Says It Will Be Opt-In Soon
• Path’s Address Book Mistake Shows an Apple Problem
• Path: We Are Sorry

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