While I was sitting in the theater watching Cabin In The Woods this weekend I was galvanized in my belief that knowing as little as possible about the actual events of a film before you see it makes for a much more enjoyable and organic entertainment experience. Trailers ruin movies for people every goddamn day. Before you even purchase your ticket, the chance that you’ve likely already seen every key scene, explosion, death, punchline, and catch-phrase is pretty high.
But this new viral video for Prometheus — this is how you promote a film without giving away the freakin’ beginning, ending, and everything in between.
Watch the video here after the jump.
The video gives us three minutes of a haunting Michael Fassbender, in character as David from the upcoming Ridley Scott sci-fi film Prometheus. Couched as a product introduction video from Weyland Industries, we meet the technology company’s latest generation of artificial humanoid, David 8.
Trust me. Much like their other recent Prometheus viral video — a futuristic ‘Ted Talk’ starring Guy Pierce as Peter Weyland — this video is compelling. And beyond informing us that Fassbender will portray an Android named David in the film, it gives away nothing of the actual film.