Ten years ago, every fan of the Masters of the Universe franchise got what they always wanted – a brand new, updated version of the classic series complete with a new cartoon on Cartoon Network, new, updated action figures, a brand new comic book series, and TONS of other merchandise. It was a dream come true for those of us who had waited almost 20 years for any kind of new Masters of the Universe product. Sadly, ever since He-Man returned in 2002, he’s been fighting an uphill battle. First, his new cartoon was canceled. Then, his comic book was canceled. Then, the new line of figures ended. He-Fans had thought all hope was lost.
Fast forward to the 2008 San Deigo Comic-Con. There, in the Mattel display case was a brand new figure that was the PERFECT He-Man. Fans went wild, message boards were overloaded and shut down. It was announced later that weekend that a brand NEW line of figures were being produced, called Masters of the Univerese Classics. Basically, it was brand new figures based on the classic line, but updated with fantastic sculpts by the legendary Four Horsemen. Instead of selling the figures at retail, Mattel offered a subscription service where you could sign up and get a figure every month. We got some of the best figures ever produced. From mainstays like He-Man and Skeletor to awesome beasts like Battle Cat and Panthro, the line was a dream come true for He-Man fans, and to this day, it still is.
Recently, sales of the subscriptions have fallen below Mattel’s “break even” point. What this means, to be honest with you, is that the line will not continue, which would be a huge letdown for all of us who love and have supported the line from day one. But, it’s not just us that will be let down. There are tons of fans who don’t subscribe who buy the figures the day they’re released to the public.
What I’m getting at, is, if you have ANY interest in these figures, the time to subscribe is NOW, before it’s too late!!! Subscription enrollment ends on Monday, August 6th. If Mattel doesn’t have enough subscriptions at that time, the line will not continue. OR, at best, it will continue with less figures at a higher price point. So please, on behalf of all of us Masters of the Universe fans out there, head on over to Mattycollector.com and sign up! You get incredible bonuses for signing up, and you’ll be a hero to all the other He-Man fans out there. And honestly, what more could you want than that?