In what has to be one of the oddest cross promotions Marvel Comics has executed, the company’s new brand Marvel NOW! will be a featured category on the television quiz show Jeopardy! this Thursday.
“The Answer: Marvel NOW! on JEOPARDY!. The Question: ‘How is Marvel reaching new fans and bring them into comic book stores to experience the most exciting new series of the year?’” said David Gabriel, SVP Sales, Marvel Entertainment.
The category will be added to the Thursday, December 13, 2012 episode of the long-running TV game show, which is hosted by Alex Trebek. Be sure to check your local listings to find out when to tune in and see how much you know about the new books featured in Marvel NOW!