Today is National Fortune Cookie Day and the Oldboy remake is celebrating.
Check out the poster here below, which shows just how Oldboy celebrating, along with the special fortune that’s inside the cookie.
The marketing has been quite interesting so far for this American remake, directed by Spike Lee and starring Josh Brolin, Elizabeth Olsen, and Sharlto Copley. During San Diego Comic-Con back in July, FilmDistrict had Oldboy hotel escorts carrying yellow umbrellas outside the convention center “waiting to serve you” at the Oldboy Hotel.
[Oldboy Hotel Escorts at San Diego Comic-Con, July 2013.]
OLDBOY is a provocative, visceral thriller that follows the story of an advertising executive (Josh Brolin) who is abruptly kidnapped and held hostage for 20 years in solitary confinement. When he is inexplicably released, he embarks on an obsessive mission to discover who orchestrated his bizarre and torturous punishment only to find he is still trapped in a web of conspiracy and torment . Co-starring Elizabeth Olsen and Sharlto Copley, OLDBOY was directed by Spike Lee, from a script by Mark Protosevich (I Am Legend, The Cell, Thor). The film was produced by Roy Lee, Doug Davison and Nathan Kahane.
Oldboy opens in theaters on October 25, 2013.