Archive for the ‘Viral Marketing’ Category
‘Man Of Steel’: Watch General Zod’s Viral Video Message
April 14th, 2013 at 9:18 pm | |
Doom Deliveries: ‘Da Vinci’s Demons’ Unlock The Genius Kit
A new viral video has been posted to Facebook for director Zack Snyder‘s upcoming Superman movie Man Of Steel. The video is a message from General Zod (Michael Shannon), who issues a threatening ultimatum to the people of Earth, as well as to his fellow Kryptonian, Kal-El aka Superman (Henry Cavill).
Watch the chilling 32-second video message here below [...]
April 12th, 2013 at 9:15 am | |
Watch Now: Creepy Girl From ‘The Ring’ Throws Out First Pitch At Baseball Game
A package recently arrived which contained within a wooden box with a message on top to UNLOCK THE GENIUS with the date 4-12-13. What could this be? Why, it must be a Doom Delivery!
Upon opening the box, I found a note inside from the good people at STARZ regarding their new show, Da Vinci’s Demons, which airs tonight at 10pm ET/PT. The eight-part original series is an historical fantasy which tells the untold tale of a young Leonardo da Vinci and reveals his “demons.” It turns out that the contents of the box are actually meant to help me tap into my inner genius! Woo! The kit contained a journal – so I can put my own ingenious thoughts to paper – and a Da Vinci’s Demons t-shirt that reads “ARROGANT, VISIONARY, BASTARD” on the front, with the back displaying the show’s logo.
You can check out a photo of the box and its contents here below, as well as watch a few teaser videos for the series [...]
April 10th, 2013 at 11:01 am | |
Doom Deliveries: ‘Stoker’ Skeleton Key Necklace & Sharpened Pencils
We you aware that they were still making movies about that little creepy chick from The Ring, which was a remake of the Japanese horror flick Ringu? Neither did we!
As it turns out, a new movie about everyone’s favorite adorable little well-dweller, named Sadako in Japan (Samara here in the States), was released in May of 2012 titled Sadako 3D. Whether the movie is good or bad is of no consequence, but what is worth a peek is some of the promotions that were run to market the movie.
One of the promotions was for Sadako to come out before a baseball game and throw out the first pitch, which is…well, it’s something to see. Marketing a horror movie using comical techniques is a bit unorthodox, but hey, why not?
Continue below now to see the first pitch, as well as a trailer for the movie. [...]
March 1st, 2013 at 11:30 am | |
In early February, a small white box with a yellow ribbon arrived at Geeks of Doom headquarters. Inside was a skeleton key necklace wrapped in yellow tissue paper tied up with a thin black ribbon. There was nothing else with it; no message inside and the sender’s address was unfamiliar with no company name mentioned. Having received mysterious objects like this in the past (see our other Doom Deliveries), I figured it must be a viral campaign for an upcoming film or TV show. We tried searching for clues, but there were none to be found.
Earlier this week, another small white box with a yellow ribbon arrived, this time with sharpened pencils in a black case. We figured it had to do with that first mysterious package, but again, we wondered what it could be related to … until we took the pencils out and noticed a photo of a woman pasted into the bottom. I recognized the woman right away – it was Alice In Wonderland actress Mia Wasikowska, but it took me a while to recall that the image was from the poster for the film Stoker, directed by Chan-wook Park.
You can check out photos here below of the two packages that arrived [...]
Watch Now: Creepy ‘The Last Exorcism Part 2′ Viral Marketing Prank
February 26th, 2013 at 5:00 pm | |
Unlock Michael Fassbender’s Emotions In The New Viral Video For ‘Prometheus’
Back in 2010 we saw the then upcoming horror movie The Last Exorcism pull some crafty viral marketing techniques off by taking advantage of the users of Chatroulette.
Now The Last Exorcism: Part II is on the way, and again, some viral marketing is being put to good use. This time around their victims are the patrons of a beauty salon who will see things they’re not expecting to see.
You can check out the prank video below, but be warned, people tend to say naughty things when having the crap scared out of them, and in this particular case those things are not censored. A NSFW warning is in effect! [...]
April 17th, 2012 at 6:00 pm | |
New ‘Prometheus’ Viral Video Introduces Us To Michael Fassbender’s David 8
Oh how excited I would be if Fox generously put a David-8 android on my doorstep. Earlier today we posted an article about the latest product from Weyland Industries, which is actually one of the key elements in the Prometheus viral marketing campaign. The video detailed all the aspects of what the David-8 was programmed and designed for, and now a new video has surfaced detailing the emotions of the android (to be played by Michael Fassbender).
Hit the jump if you want to know more details about the fascination robot.
As stated in the earlier video, Weyland Industries’ David-8 lack the ability to express any human emotion and are programmed to perform the tasks that humans deem questionable and unethical. But a new video has the ability to unlock those emotions that were otherwise considered unlockable. In the gallery here below are four of my favorite emotions [...]
April 17th, 2012 at 12:06 pm | |
‘Prometheus’ Viral Campaign Launches with a Trip to the Year 2023 with Guy Pearce
While I was sitting in the theater watching Cabin In The Woods this weekend I was galvanized in my belief that knowing as little as possible about the actual events of a film before you see it makes for a much more enjoyable and organic entertainment experience. Trailers ruin movies for people every goddamn day. Before you even purchase your ticket, the chance that you’ve likely already seen every key scene, explosion, death, punchline, and catch-phrase is pretty high.
But this new viral video for Prometheus — this is how you promote a film without giving away the freakin’ beginning, ending, and everything in between.
Watch the video here after the jump [...]
February 29th, 2012 at 1:00 pm | |
Watch Now: First Full Scene From ‘The Amazing Spider-Man’
Yesterday the mystery surrounding the nature of the connection between Ridley Scott‘s 1979 sci-fi horror classic Alien and his upcoming prequel-cum-return to the genre that made him a world-renowned filmmaker, Prometheus, became a great deal clearer with the director revealed that actor Guy Pearce would be playing a character named Peter Weyland, the owner of the titular spaceship and the instigator of the voyage into the unknown that the movie revolves around.
Today the Prometheus viral marketing campaign has launched with co-writer Damon Lindelof Tweeting a link to a video featuring Pearce as Weyland giving a TED Talk in 2023 that foreshadows the events of the movie. [...]
February 19th, 2012 at 11:01 am | |
New York’s Flying People Turns Out To Be ‘Chronicle’ Viral Marketing
The Mark of the Spider-Man viral marketing campaign that launched not too long ago to promote the July release of The Amazing Spider-Man and sent fans in six major American cities on a scavenger hunt for a spider insignia similar to the one on the costume of Marvel’s wall-crawling, crime-fighting superhero has paid off now that all six spider symbols have been located.
Now, Sony Pictures and Marvel have released the first full scene from the Marc Webb-directed movie and you can watch it here below [...]
January 31st, 2012 at 9:00 pm | |
Strange Sounds Heard Worldwide: Is It Viral Marketing For ‘Godzilla,’ ‘Cloverfield 2,’ Or Something Else?
When passersby in New York City see people flying around the Statue of Liberty, it’s going to get people talking. And talk they did.
As it turns out, the stunt was actually a viral marketing ploy put together by masters of deceptive marketing, Thinkmodo, for the upcoming found footage superhero movie, Chronicle.
Unlike other viral marketing efforts like this (which was also done by Thinkmodo for the movie Limitless) and yet-to-be-determined candidates such as this, it was decided to be open and honest about the flying people because, as Thinkmodo put it, it’s cooler to show how they actually did it than to try and create a hoax. [...]
January 21st, 2012 at 10:05 pm | |
Doom Deliveries: Mysterious Metal Briefcase
Every once in a while some kind of unexplained phenomena hits the web in the form of a video (or many videos), and everyone goes wild trying to figure out just what in the hell it really is.
One such phenomena has reached these heights recently. In numerous videos posted from all over the world on YouTube, a very loud, very intimidating noise is heard. Listening to it you can only assume that a giant alien craft, Godzilla, King Kong, or some dinosaurs are about to come barreling into your back yard. So is it a clever viral marketing campaign, an elaborate hoax, something natural, or something else? [...]
November 26th, 2008 at 8:20 pm | |
In the relatively short amount of time that Empress Eve and I have been running Geeks of Doom we’ve had a multitude of stuff just show up in our mailbox. Some of these packages have been pretty geeky cool, like the one-of-a-kind props sent to us by the animators of the upcoming stop-motion feature Coraline. Others have been hard to swallow, like the cans of unreleased soda for us to sample (get it? Swallow… I make a pun). So yeah, some downright diverse shit just shows up in our mailbox on the daily, and after a time we started calling these unsolicited mystery packages Doom Deliveries, a moniker that works on multiple levels.
Well, this Tuesday brought one of the more intriguing Doom Deliveries to date. The intrigue began with the circumstances of its arrival, which took place as I was out for a lunch break. When I returned to my office there was a small metal briefcase on my desk, the kind with a numerical tumbler lock. The one thing that immediately tugged at my stomach was that it wasn’t in a parcel that had been mailed to me, but had been seemingly hand delivered — this in disregard to the fact that my office door was locked and I work in a moderately secured building. I had taken notice there was a small manila envelope taped to the top of it with simply “Dave” handwritten on it, but being me, I ignored it and immediately tried to open the lock with one of the old standards. 666 (ala Pulp Fiction), 911, 411, 212, 718, 917… nothing. That’s when internal Dave said, “Okay, genius. How about you open the envelope?“