With DC Comics announcing that they are dropping the price on their regular 32-page single issues, I wondered if Marvel Comics would follow suit. Turns out I didn’t have to wait long, because it has now been announced that Marvel in fact will be dropping the price on some of their titles.
Speaking Thursday at the ICv2 Conference on Comics & Digital, Marvel Senior Vice President of Sales and Circulation David Gabriel announced that any new books released after January of 2011 will not be priced at $3.99.
Gabriel spoke about how Marvel’s relative success in digital distribution has allowed the company to decrease their prices. While sales of digital copies of Marvel’s comics has not passed sales of print copies yet, they are still apparently strong enough to make this move.
Unfortunately, there are not a lot of details yet on exactly which books will be $2.99 and which ones won’t. If it’s only new series that are launching after January that get the new price point, that seems very unusual to me. However, I’m assuming that at some point we’ll see a rollback on the rest of their prices. I’m sure we’ll learn more this weekend at New York Comic-Con. Hopefully Marvel will explain exactly what’s going on, but just like DC’s news, this should be a good thing for comic fans.
Source: Comic Book Resources