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DC Relaunch: Digital Pricing and Combo Packs
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Hunter Camp   |  
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DC Comics took a bold step on this week when they announced their digital pricing scale, while also introducing the very first Comic Book Combo Pack. Okay, so this is a little crazy, especially when we get to the pricing scale. But here are the details: On Wednesday, August 31, 2011, DC Comics will be releasing a combo pack with a physical copy of a single-issue comic starting with Justice League #1 that contains a special code that allows buyers of the physical comic to download the digital copy of the same comic.

That sounds great, right? Just like a Blu-ray! Well, yes and no. Yes, DC finally released the pricing scale for the upcoming comics, and it’s a little bit confusing. But let me try to clarify. When the comics are released, we’ll see the physical comics and digital comics released on the same day, but the price for the digital copy will be the same as the physical copy, and if you want to get the combo pack, you can simply shell out an extra dollar for that sucker!

With Justice League, for example, the physical copy will come out with a price tag of $3.99, and the digital comic will come out with a price tag of $3.99. Yep. And the combo pack will be $4.99. I understand that there is a cost associated with the digital platforms, but I don’t know how well this is going to go over with customers. So all of this leads to the fact that on all comics, the digital pricing will be the exact same as the physical pricing. This is great news for retailers, but not really for consumers.

But here’s the confusing part… after four weeks, the digital prices of comics will drop to $1.99, while for oversized physical issues, such as Justice League, the price will drop to $2.99. I honestly have no idea, but if you want to check the entire official DC announcement, you check that out here below.

On Wednesday, August 31st, DC Comics will make publishing history again with their first-ever comic book combo pack. Each issue of JUSTICE LEAGUE, by New York Times bestselling writer and DC Entertainment Chief Creative Officer Geoff Johns and bestselling artist and DC Comics Co-Publisher Jim Lee, will be available in a convenient combo pack including a print edition and digital version of the comic book.

Those who want a physical copy of JUSTICE LEAGUE to read and collect, as well as the ability to download it onto their favorite device for easy transport, get ready. Each print edition of the comic book and an individual code for digital download will be wrapped in a poly bag and available for $4.99. Separately, the standard version will retail for $3.99 and the digital version will retail for $3.99.

“As we continue to expand our readership and make our titles more accessible to readers everywhere, we’re excited to provide our comic shop retail partners and their consumers with multiple formats of JUSTICE LEAGUE in one convenient place,” said John Rood, EVP Sales, Marketing and Business Development.

Not only will Johns and Lee be collaborating for the first time, but their contemporary take on the origin of the comic book industry’s premier superhero team will be available in DC Comics’ historic first comic book combo pack.

Both digital and print editions of DC’s comics will have parity pricing for the first four weeks of release; thereafter, the digital titles drop in price down to our standard 1.99 digital price point. Oversized issues, including JUSTICE LEAGUE #1, will start at $3.99 and drop to $2.99 after four weeks.

Does this make any sense to you guys? Does this excite you? Do you agree with me that this is a really weird pricing model? I mean, clearly it’s great to push the digital initiative, but is this helping them achieve their goal? Tell us in the comments section below!

[Source: DC]

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