Hot on the heels of last week’s fan trailer for Marvel’s summer superhero spectacle The Avengers comes another unofficial preview for another mega-budget major studio endeavor that sells the movie better than the highest-paid trailer editors in Hollywood can do with unlimited resources.
An industrious admirer of the forthcoming John Carter has taken all the previous released trailers and clips and created a trailer that does an infinitely better job selling the film than the official previews have.
You can watch it here below.
The greatest failing of the marketing campaign for Disney’s sci-fi epic is that none of the trailers, posters, or clips have been able to convey what the movie is really about. The studio seems to be concerned that potential ticket buyers won’t be interested in the film’s story and the rich history behind it, extending through a century of fantastic cinema and literature to the original Edgar Rice Burroughs pulp classics, so they’ve become content with merely selling the expensive visual effects and Taylor Kitsch‘s smooth-as-a-Sphinx-cat chest. That’s not exactly the best of moves considering Disney’s investment in John Carter is so high and heavy that if the picture tanks Mickey Mouse and Goofy might be heading to Congress to beg for a bail-out. Plus the Andrew Stanton-directed intergalactic adventure is supposed to launch a new event movie franchise for Disney, a studio that has never had the best of luck making and selling tentpole blockbusters that begin and end with narrow audience appeal (case in point: Tron: Legacy).
But this fan trailer gives us a more expanded look at the world of John Carter and a rough idea of the film’s plot and scope. Plus Kitsch’s performance is served well by the unofficial spot. I really like it and I hope Disney does a better job in their marketing push because this movie is sure going to need it. Personally it would be a shame for John Carter to flop; Stanton’s film, while still a little rough around the edges, has a lot going for it (I want to hear more of that Michael Giacchino score) and the advanced word has been overwhelmingly positive. It took 100 years for Burroughs’ iconic hero to reach the silver screen. Let’s hope the wait is justified.