Remakes can be frustrating, especially now that there are so many of them. But Disney seems to have the formula to get them right with their live-action remakes of their classic animated films. Cinderella and The Jungle Book are some of the more recent films that show that if you put the right creative team behind the lens, you can have blockbuster hit. So they got Bill Condon (Dreamgirls, Chicago) to direct Beauty and the Beast. Then there was the cast. As we have seen from these Disney remakes, they usually tout a rather talented cast. So they got Emma Watson and Dan Stevens to star as the live-action versions of their animated Beauty and the Beast characters. Not to mention they also cast Luke Evans as Gaston and Josh Gad as LeFou. And let’s not forget Ewan McGregor as Lumiere and Ian McKellen as Cogsworth. They even brought back Alan Menken who will do new recordings of the original songs and have new songs as well.
A recent teaser trailer just gave us a small taste of what’s to come. Sure there was a lack of music, but all the decor and cinematography proves that the studio is putting 110% effort into making something really spectacular. So now we are getting another look at the marketing campaign. The first teaser poster for Beauty and the Beast has just been released. Check it out here below.
As both Cinderella and The Jungle Book have shown us, Disney is introducing the idea of remaking their animated classics in very small doses. This way it draws in intrigue by both those who love the animated version and the newer generation who may have not seen the original. Slowly we will see more of what is to come, and oftentimes this means the marketing will use more familiar objects or songs. For the most part, these films never stray too far away from either source material – the actual one that it is based on and the animated adaptation. Instead, they get minor adjustments that is better suited for a live-action update. It’s nothing too drastic, and overall, audiences love it.
So it comes as no surprise that Disney is pretty much doing the same with this. The teaser used familiar themes, so it seems appropriate that Disney would release a poster of the iconic rose that we first saw in 1991.
Beauty and the Beast opens March 17, 2017.
Here’s the official plot synopsis:
Disney’s “Beauty and the Beast” is a live-action re-telling of the studio’s animated classic which refashions the classic characters from the tale as old as time for a contemporary audience, staying true to the original music while updating the score with several new songs. “Beauty and the Beast” is the fantastic journey of Belle, a bright, beautiful and independent young woman who is taken prisoner by a beast in his castle. Despite her fears, she befriends the castle’s enchanted staff and learns to look beyond the Beast’s hideous exterior and realize the kind heart and soul of the true Prince within. The film stars: Emma Watson as Belle; Dan Stevens as the Beast; Luke Evans as Gaston, the handsome, but shallow villager who woos Belle; Oscar® winner Kevin Kline as Maurice, Belle’s eccentric, but lovable father; Josh Gad as Lefou, Gaston’s long-suffering aide-de-camp; Golden Globe® nominee Ewan McGregor as Lumiere, the candelabra; Oscar nominee Stanley Tucci as Maestro Cadenza, the harpsichord; Oscar nominee Ian McKellen as Cogsworth, the mantel clock; and two-time Academy Award® winner Emma Thompson as the teapot, Mrs. Potts.
Directed by Oscar® winner Bill Condon based on the 1991 animated film, “Beauty and the Beast” is produced by Mandeville Films’ David Hoberman and Todd Lieberman, with eight-time Oscar-winning composer Alan Menken, who won two Academy Awards® (Best Original Score and Best Song) for the 1991 animated film, providing the score, which will include new recordings of the original songs written by Menken and Howard Ashman, as well as several new songs written by Menken and three-time Oscar winner Tim Rice. “Beauty and the Beast” will be released in U.S. theaters on March 17, 2017.
Poster courtesy of Walt Disney Studios.