The DCEU has had its fair share of bad films. Actually, almost all of them are incredibly bad with the exception of Wonder Woman. That being said, the franchise has somewhat of a reputation for producing disappointing superhero films. Something you can tell by just looking at their Rotten Tomato score.
While the aggregator site’s scores for films can be misleading at times, it is a tool that is used for a filmgoer to determine whether or not they will check out the film in question. So it really says a lot when Rotten Tomatoes will not reveal the score for Justice League until one day before the film’s release. More on the story below.
The move is a strategic one according to The Playlist (via ScreenRant). Based on their report, the purpose of revealing the score is to attract more viewers to Rotten Tomatoes’ Facebook show See It/Skip It. So there is no sense in getting riled up for something truly meaningless, especially since a lot of us have already made up our minds on whether or not we will see the film.
Of course, the move makes it look like the studio does not have any confidence in Justice League, but it’s not as though this is the first time a score’s unveiling has been put on hold until the very last minute. And another thing is that there may be others who have already bought their tickets. So no matter what the score is, people are already going to see it. Some are just invested in seeing how much of a trainwreck this film will be, others are interested in whether or not Justice League can follow up Wonder Woman.
That being said, a lot of critics have already seen Justice League. Most say that the plot and villain are pretty thin, but the chemistry between the team is great. The latter of which is probably Joss Whedon‘s doing. Of course, we can surmise what the score is going to be like by averaging the good and bad reviews that are already out there.
It’s also important to know that Warner Bros. does have a minority stake in Rotten Tomatoes, so using the score’s unveiling may be more advantageous to them because not only will it attract more viewers, but it will also generate more interest in Justice League. So we will just have to wait and see if this move works out well for the film and the studio. Because if it does, then we are more likely to see these score reveal holdouts in the future.
Justice League opens in theaters this Friday on November 17, 2017.
[Source: The Playlist via Screenrant]