Rotten Tomatoes gives everyone a voice. Films are measured out by critics and general audiences, which allows for a far more encompassing view on a film. However, the aggregator site has become a place where online trolls can abuse that power just for the sake of trying to ruin a film. We have seen plenty examples of this in the past with Marvel Studios being one of the prime targets for these online attacks.
Well, now it appears that Rotten Tomatoes has had enough of this. Recently, it has become a big issue as these trolls took out their mother’s basement-dwelling rage on Captain Marvel. The site has announced some major changes that will allow general audiences to only post their reviews after the film has been released. But that won’t be the only change. Find out what the rest are below.
In an editorial that was posted on their website today, Rotten Tomatoes said they would “launch the first of several phases of updates that will refresh and modernize our Audience Rating System.” These changes will represent the audience’s voices “accurately and authentically” while also “protecting our data and public forums from bad actors.”
Here’s more from Rotten Tomatoes:
“As of February 25, we will no longer show the ‘Want to See’ percentage score for a movie during its pre-release period. Why you might ask? We’ve found that the ‘Want to See’ percentage score is often times confused with the ‘Audience Score’ percentage number. (The ‘Audience Score’ percentage, for those who haven’t been following, is the percentage of all users who have rated the movie or TV show positively – that is, given it a star rating of 3.5 or higher – and is only shown once the movie or TV show is released.)”
But that isn’t the only change. As aforementioned, audiences will be locked out from commenting or reviewing a film until it is released:
“We are disabling the comment function prior to a movie’s release date. Unfortunately, we have seen an uptick in non-constructive input, sometimes bordering on trolling, which we believe is a disservice to our general readership. We have decided that turning off this feature for now is the best course of action. Don’t worry though, fans will still get to have their say: Once a movie is released, audiences can leave a user rating and comments as they always have.”
This is welcomed news to those who are irritated by trolls’ efforts to ruin their experience from enjoying the movie. Not that it actually ever works considering films like Black Panther and Avengers: Infinity War went on to be wildly successful hits. Look at Black Panther. Not only was it a hit commercially and critically, but it was able to bring in some major awards last night.
It’s funny to think that Rotten Tomatoes just left the door open all this time. But at least now they know they have to close the door.