We were all shocked to discover when Darth Vader revealed himself to be Luke Skywalker’s father. But we experienced perhaps even more shock when news broke this week that The Walt Disney Company was acquiring Lucasfilm, George Lucas’ 41-years-strong company. Now, Mickey Mouse will be both Vader’s and Luke’s parent, though not by blood — what an awkward “modern family” that deserves some critical examination.
Puns and jokes aside, this $4 billion purchase follows what has been a whirlwind of new ventures for Disney in just the past seven years since Bob Iger attained the role of CEO of The Walt Disney Company. 2006 marked Disney’s purchase of Pixar. 2009 signified Disney’s purchase of Marvel. And now 2012 represents news of Disney’s purchase of Lucasfilm. One can only imagine what the Mouse House will obtain in 2015 if this ironically-consistent pattern of buying a big entity every three years continues. These heavily-expensive, but ingenious acquisitions reflect Disney’s focus of branding and leveraging well-known and well-received properties.
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