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‘Batman v Superman: Dawn Of Justice’ Viral: Lex Luthor Is A Jeans-Wearing Vegan Genius
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Jesse Eisenberg as Lex Luthor In Batman v Superman: Dawn Of Justice

It’s a banner week for viral marketing campaigns. Following the release of the Jaws 19 trailer to celebrate the 30 Anniversary of Back To The Future, Warner Bros. has unveiled a viral marketing campaign of their own to promote the upcoming release of Batman v Superman: Dawn of Justice.

Their latest push takes the form of an exclusive interview between Fortune Magazine and Lex Luthor (Jesse Eisenberg). Based on what we saw in the last trailer, Eisenberg won’t be anything like the quiet Mark Zuckerberg we saw in The Social Network, instead he looks to be more ruthless and cunning, but still having that cool-guy vibe. If anything the latest profile piece will give us some insight as to what kind of Lex Luthor we will see in the film. Check it out below.

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Zack Snyder Says ‘Batman v Superman’ Is ‘Man Of Steel 2’
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Batman v Superman Dawn of Justice Henry Cavill Wayne Manor

In the past few weeks, director Zack Snyder confirmed rumors that Batman v Superman: Dawn of Justice would focus more on Batman than Superman. He explained that to help establish the Dark Knight as a character who existed long before Superman saved the Earth, we would need to “understand where Batman is with everything.” Of course with Ben Affleck signed on for a trilogy of Batman films plus other Justice League projects, Superman fans are beginning to lose hope for a sequel to Man of Steel, especially since WB doesn’t have any real plans for Superman after Justice League.

But consider the newest report a strange sign of hope. Snyder has gone on record to clarify that BvS is in actuality Man of Steel 2. More on the story here below.

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‘Batman v Superman: Dawn Of Justice’ May Have More Dark Knight Than Man Of Steel
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Batman v Superman: Dawn of Justice

It was only a matter of time before these superhero films started focusing on title heroes facing off against one another instead of the generic villain. Batman v Superman: Dawn of Justice will be one of the first films to use that concept for the big screen.

Ben Affleck plays the current iteration of the Dark Knight, who is said to be “tired and weary and seasoned and been doing it for a while.” The actor recently signed on to write and direct the first of a trilogy of Batman films that doesn’t include the quasi-Man of Steel sequel – to which WB still has to figure out if Man of Steel 2 will actually be released. Following the huge success of The Dark Knight trilogy, fans are just itching to see what Affleck does in this film, and based on a rumored screening reaction, it looks like WB may want director Zack Snyder to have Batman v Superman focus more on the Dark Knight than the Man of Steel. More on the story below.

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‘Batman v Superman’: Michael Shannon Says No Flipper Hands For Zod
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Superman Man Of Steel - Zod - Michael Shannon for sequel Batman v Superman

As far as many of the press junkets go, if you are a talent attached to a superhero film that is a part of the shared universe, chances are you are going to be asked about said superhero film. Some may answer, some play dodge, and some may not answer at all because of an NDA agreement they signed. Recently, we saw just how powerful the internet voice can be when Michael Shannon talked about having flippers for hands in Batman v Superman. So was he becoming Black Manta or something else entirely?

Well, during the press tour for 99 Homes, the actor is “setting the record straight” by admitting that he wasn’t even a part of the filming process for BvS. More on this below.

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‘Batman v Superman’: Michael Shannon Teases General Zod Metamorphosis
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Man Of Steel Michael Shannon Zod returns in Batman v Superman

After Superman (Henry Cavill) was forced to kill General Zod (Michael Shannon) in Man of Steel, it was thought that that would be the last time we would see the Kryptonian villain. However, the recent trailer for Batman v Superman: Dawn of Justice supported the previous rumors that he would make a return after Lex Luthor (Jesse Eisenberg) somehow acquires his body.

It’s still to early to tell how exactly Lex comes into the possession of Zod’s body, though it may have to do with a rich man not knowing what to do with all his money except spend it on outlandish items. But in a new interview, Shannon reveals an interesting thing about a kind of transformation that General Zod has undergone since his death. More on this story here below.

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‘Batman v Superman: Dawn Of Justice’ Rumor: Scoot McNairy To Play Jimmy Olsen
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Batman v Superman: Dawn of Justice Title Card

Many of the characters of Batman v Superman: Dawn Of Justice have been revealed in the past few weeks. The recent trailer confirmed that Holly Hunter‘s character was a politician who heads a Senate Subcommittee holding Superman responsible for his actions in Man of Steel.

However, Scoot McNairy‘s involvement is still unknown. The actor was cast for a mysterious role back in 2014, and a leaked photo revealed that he was wearing a pair of green socks, indicating that there would be some sort of CGI involved. Some believed that he would be playing The Flash, a belief that was quickly dispelled when Ezra Miller was confirmed for the role. But now a new rumor has emerged that says he may be wearing those green socks for another reason. More on the rumor below.

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How ‘Justice League’ Influenced Design Of ‘Batman v Superman’ Batmobile
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First Official Image Of The Batmobile From Batman v Superman: Dawn of Justice, photo by Clay Enos

Comic-Con may be over, but Warner Bros.’ marketing campaign for Batman v Superman: Dawn of Justice continues its promotional push.

The first two trailers revealed that Batman has been Gotham’s protector for quite some time. We saw teases for the Batwing and the Batmobile. Of course, with every new vision comes different interpretations of the character and his weapons and other utilities. Now production designer Patrick Tatopoulos is talking about the differences with his Batmobile and the Tumbler in Christopher Nolan’s Dark Knight trilogy. More on the story below.

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Behind The Scenes Pics Of ‘Batman v Superman: Dawn Of Justice’
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Batman v Superman: Dawn of Justice

The marketing campaign for Batman v Superman: Dawn of Justice is long from over. But with Comic-Con done, it’s back to digital and print. In the past few days, Empire has been slowly releasing new images from the film from the cover of a magazine to a prolific photos. Today, the latest batch reveals a behind-the-scenes look at the production process.

New details about Batman, Wonder Woman, Aquaman, and the Justice League are also being revealed. Check out the story and read some quotes about Batman v Superman below.

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Geek Peek: New Images From ‘Batman v Superman: Dawn Of Justice’
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Batman v Superman: Dawn of Justice Title Card

Recently, the titular heroes of Batman v Superman: Dawn of Justice graced the cover of Empire. But it was all just a tease of what was on the inside.

The movie magazine contained three new images from the film featuring the three principal characters: Batman (Ben Affleck) standing next to a lighted Bat-signal as the rain beats down on him, Superman (Henry Cavill) standing in a dark room, and Lex Luthor (Jesse Eisenberg) as the determined CEO who will take down Superman, wearing Silicon Valley-garb while standing in a basketball court with his name graced on the wall in neon lights. See new images below.

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‘Batman v Superman: Dawn Of Justice’ Heroes On Empire Cover
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Batman v Superman Header

Next year Warner Bros. will expand the DC Cinematic Universe by releasing two DC films. The first will be Batman v Superman: Dawn of Justice, while David Ayer’s Suicide Squad hits theaters a few months after. The former will follow the destructive events of Man of Steel, with Batman (Ben Affleck), the defender of Gotham City, declaring war on Superman (Henry Cavill), the hero of Metropolis. The trailer for the film only gave us a glimpse at what is expected to be a epic showdown between two iconic superheroes.

Now, Empire has released a new cover image of the eponymous heroes standing tall. Check out the latest cover of Empire’s magazine here below.

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