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Disney In Depth: Embracing More Marvel and Muppets In The Parks
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Brett Nachman   |  @   |  
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Play the music and light the lights. The emergence of more Marvel and Muppets in the Disney theme parks is enough to make the future look very bright! Disney must balance so many properties these days that there is only enough slots during the yearly theatrical schedule to place movies. A few are reserved for “Disney proper,” whereas others must account for Marvel, Lucasfilm, and Pixar.

Likewise, many of the Disney theme parks’ newest offerings are not “originals,” but rather come from preexisting brands. Two Disney brands gaining more exposure in the parks come from arenas that have been relatively absent in Disney parks: Marvel and the Muppets.

...continue reading »
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Disney In Depth: Analyzing Disney Film Franchises
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Brett Nachman   |  @   |  
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Disney epitomizes branding at its best, using characters and stories across all types of platforms, from digital apps and toys to theme park attractions and virtual experiences. The company’s slate of films in the coming years reflect enhancing established properties and creating new ones in the process. Which Disney films are on their way to seeing sequels, and how can they continue the strength of the brand, as opposed to crippling the franchise?

Peter Pan would say that “faith, trust and pixie dust” would do the trick. We all know, though, that timing, effort and imagination are equally as important.

...continue reading »
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Patton Oswalt’s ‘Parks and Recreation’ Filibuster To Become A Movie…Starring The Muppets?!
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BAADASSSSS!   |  
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The Muppets

Disney is reportedly quite unhappy with the scathing reviews and middling box office of Muppets Most Wanted, the latest big screen outing of the late Jim Henson’s adorable felt creations. Thus they have announced today that the beloved characters will be taken in a completely different direction for their next feature film.

The studio has decided to unite The Muppets with two of their most profitable franchises in adapting Patton Oswalt‘s epic filibuster from an April 2013 episode of the NBC sitcom Parks & Recreation. In the full nearly 9-minute video (which you can watch here below), Oswalt wove an amazing tale that combined the Star Wars and Marvel universes in one awe-inspiring adventure that would shatter the minds of geeks the world over. According to an unnamed spokesperson at the studio, Disney feels that this story could work, without undermining Star Wars: Episode VII and the various Marvel Studios projects in various stages of development.

...continue reading »
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Disney In Depth: Movie Review: Muppets Most Wanted
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Brett Nachman   |  @   |  
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Muppets Most Wanted movie poster

Muppets Most Wanted
Directed by James Bobin
Starring Ricky Gervais, Ty Burrell, Tina Fey, Steve Whitmire, and Eric Jacobson
Walt Disney Pictures
Released March 21, 2014

The Muppets are back on the big screen, but does this “sequel” live up to the 2011 film that essentially ignited interest once again in the brand? While Muppets Most Wanted lacks the drama and overwhelming nostalgia of its predecessor, it more than makes up for that in laughs and smiles a plenty. The movie is insanely funny and astute, far from a film that you would want to imprison audiences from seeing.

While initial box office results are more disappointing and middling than encouraging – its opening weekend here in the United States totaled to a mere $17 million – I cannot think of any reason why moviegoers should avoid this genius blend of satire and parody in great Muppet form. It was evident in its marketing, and it translates to the actual film.

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Disney In Depth: The Marketing Genius Of ‘Muppets Most Wanted’
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Brett Nachman   |  @   |  
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Muppets Most Wanted leaps into theaters some 28 months after the “revival” of the Muppets entity through the Jason Segel and Amy Adams film that sparked new interest in Kermit, our favorite felt friend. The March 21 release benefits from a keen and laugh-out-loud marketing campaign that integrates one of the brand’s best assets: smart humor.

This week’s Disney In Depth takes you behind the scenes as we explore how Disney’s first family film of 2014 may also be the best-promoted movie of the year – no matter the studio.

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Disney In Depth: D23 Expo Disney Consumer Products (Star Wars, Muppets and Marvel)
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Brett Nachman   |  @   |  
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D23 Expo 2013 may have concluded, but the fresh content releasing from the ultimate Disney event keeps on coming! Peek into Disney Consumer Products’ pavilion with me as I explore the cool exhibits featuring some of Disney’s most awesome acquisitions – Star Wars, Muppets, and Marvel!

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Release Dates For Disney’s ‘Pirates 5,’ ‘1952,’ ‘Maleficent’ & ‘The Muppets 2’
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eelyajekiM   |  @   |  
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Maleficent

Disney is setting itself up to be a force to be reckoned with for the next few years. That is because they have shifted a couple of dates for some of the biggest tentpoles. In 2014, we’ll be seeing a new Muppets, two Marvel flicks, a live-action reimagining of a classic fairy tale, and Brad Bird’s 1952.

If that wasn’t enough to whet your appetite, the 2015 slate should make you really happy. In 2015, we’ll be seeing Pirates 5, The Avengers 2, Ant-Man, not one but two Pixar films, and a little something called Star Wars Episode VII. Pretty neat.

Hit the jump to get the full schedule and to find out which films have been cancelled.

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Kermit the Frog and Miss Piggy Fire Back At Fox News’ Attacks On ‘The Muppets’
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BAADASSSSS!   |  
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The Muppets

You can’t blame the good people at Fox News for feeling the need to stir up some outrage; their relentless campaign of disinformation against President Obama has made them pariahs among more respectable news outlets and the current crop of Republican presidential candidates isn’t exactly inspiring confidence that the GOP will take back the White House this Fall (in a recent Fox News poll 44% of their viewers now believe that Obama would win a second term if either Mitt Romney or Newt Gingrich were the 2012 Republican candidate for President).

One of the network’s favorite targets has always been “liberal” Hollywood and how they want to impose their debauched lifestyles and depraved beliefs on the fragile young mindsets of young Americans and lay waste to traditional family values in an apocalyptic fire of legalized abortion and medicinal marijuana. Most of the time certain outspoken celebrities give the fuming news drones at Fox plenty of fuel for their bilious fury, but then there are other times when it’s obvious that they’re just grasping at straws.

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Muppets Halloween: The Bride of Frog ‘N’ Swine
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Empress Eve   |  @   |  
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Muppets

The Muppets love to dress up for Halloween, just like we do!

Check them out in their Halloween garb from this e-card they sent out day for the holiday. The image shows Kermit as Frankenstein’s monster, Miss Piggy as the Bride of Frankenstein, and Rizzo the Rat as Igor.

Don’t forget, The Muppets will be making an appearance tonight on WWE’s Halloween Edition of Monday Night Raw.

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Watch The First Official Trailer & ‘Green Lantern’ Parody From ‘The Muppets’
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The Movie God   |  @   |  
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A couple of new trailers have been released for Disney’s The Muppets, including another parody trailer as well as the first full official trailer for the movie.

As far as parodies go a few have been released, the first of which was a bit strange but still amusing. This new one is a parody of the just-released DC Comics superhero movie, Green Lantern, with a voice over reciting the Lantern’s oath before revealing it’s actually for The Muppets. A poster to go with the spoof trailer has also been released, with Kermit the Frog as a Lantern.

Then comes the first official trailer for the movie, which sets up the actual storyline and dedicates the whole trailer to Muppet goodness. You can see both trailers and the Kermit Green Lantern poster by continuing on below now.

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