Director Kevin Smith started a bit of a wildfire last night when his new horror movie, Red State, was set to be auctioned off at the Sundance Film Festival.
Instead of auctioning off the rights to the room full of buyers, Smith declared that he would be buying his own movie for $20, and self-distributing the movie himself. The decision and the way it played out was not looked upon with happy faces according to multiple reports, who say Smith wasted their time and made a mockery of what they do for a living.
Whether that’s the case or not, the reasoning behind Smith’s decision seems to be more of a statement. Instead of his movie — which went through many difficulties in getting made and looked like it might never even happen for a long while — being acquired by a studio and said studio spending millions on marketing it, Smith wanted to prove that he could do things his way without all the outlandish costs and still find success.
To compensate for the lack of studio backing and marketing expenses, Smith has unveiled a movie tour — a tour for his fans to show off Red State before it’s officially released on October 19, 2011.
You can read Kevin Smith’s “The Red Statement” and find out where this tour will travel by heading over to the other side now.
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