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SXSW 2018: DC Creators Talk The Future Of Superman Ahead Of Action Comics #1000
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Tom Cheredar   |  
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Superman Donut wall

One huge benefit of reuniting Superman with his iconic red trunks is the amount of attention it creates, which is very useful for DC Comics as it embarks on a brand new era for the Man of Steel. Case in point, the promotion pairs red underwear featuring #thetrunksareback hashtag on the back as well as a wall of Voodoo Doughnuts in the shape of Superman’s shield at this year’s SXSW (see photos above and below).

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