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Universal Feels Pressure, Decides Not To Offer Brett Ratner’s ‘Tower Heist’ On Demand
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The Movie God   |  @   |  
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Tower Heist

Remember just a week or so ago when it was announced that Universal Pictures would be offering the upcoming Brett Ratner comedy, Tower Heist, to people in their homes via video on demand three weeks after its theatrical release for an astounding $59.99? And remember how angry movie theater owners were at the very thought of the plan, threatening to boycott the movie? Well, those angry theater owners appear to have won this mini–battle.

It’s being reported that Universal has canceled their plans to offer Tower Heist early. The movie was only to be available in the Atlanta and Portland, Oregon regions to test how well it worked, but theater owners were set to refuse playing the movie in their establishments altogether. It’s unclear exactly what caused the change of heart specifically, but this is likely the reason Universal decided not to continue on and risk losing a sizable chunk of first through third–week profits.

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Geek Discussion: Would You Pay $60 To Watch Brett Ratner’s ‘Tower Heist’ At Home Early?
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The Movie God   |  @   |  
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Tower Heist

We’ve heard talks about plans to try offering big Hollywood movies on demand not too long after they’re released in theaters for a while now, and it looks like those who support the idea are ready to test the waters.

According to the LA Times, Universal Pictures will offer up Brett Ratner‘s new movie, Tower Heist, three weeks after its November 4, 2011 theatrical release through Universal parent company Comcast’s on demand services. The movie will only be available to 500,000 customers in the Atlanta and Portland, Oregon areas to test the waters of this new option, and those of you who have this option will only have to throw down $59.99 to check the movie out.

Universal and Comcast will pay close attention to how well the movie does released this early and at this price, while firm eyes will also be focused on how offering a movie three weeks after theatrical release affects box office numbers.

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