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SDCC 09 Video: ‘Tron Legacy’ Marketing Team De-Rezzes the Competition
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Dave3   |  @   |  
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Flynn's Arcade: The Home of Tron

Tron Legacy Viral Campaign: Flynn's Arcade Token (Front)While all the geeks and gals of doom were filing into Hall H on Friday at the San Diego Comic-Con we were handed gold tokens bearing the Flynn’s Arcade logo on the front and a “Home of Tron” slogan on the back. You can see this very cool marketing keepsake (which I also made into my new custom Tron Legacy desktop picture) to the right of this paragraph. Sometime later during a Disney panel it was announced that if the bearer of this coin were to show up at J Street & 1st Avenue in downtown San Diego later in the day they could be used to gain access to special surprise.

Those who did show up on J Street, like Devindra Hardawar from /Film and Katey Rich from Cinema Blend, were outfitted with a black light and a map and were instructed to search the surrounding San Diego streets for “Flynn Lives” posters, which according to Devindra contained “hidden coordinates on the posters, which will lead to a certain location on the map.” The payoff for this elaborate scavenger hunt throughout the streets of San Diego was eventually making your way to the front door Flynn’s Arcade itself — which had been fully recreated at 335 6th Street. Clearly the marketing department at Disney was intent on creating a lot of buzz (and fun!) for Tron Legacy during Comic-Con. [Read Devindra’s account here; read Katey’s account here.]

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