In marketing their new product, headphones called Motörheadphönes, the band Motörhead states, “If it’s too loud, you’re too old.”
As a teen, that was one of the mottos I adopted, as I blasted my heavy metal music as much as I could – the louder the better. I was used to seeing live shows by bands like Motörhead, who’s in the Guinness Book of World Records for being the loudest band. And believe me, they are LOUD.
Motörhead still loves it loud, which is why they’ve expanded their burgeoning enterprise, which includes their own brand of wine, vodka, and glassware, with Motörheadphönes, which are designed to sound both loud and clear.
There will be a Motörheadphönes booth at the Consumer Electronics Show in Las Vegas today (January 8) at the CES South Hall at #35801 – and there will be a press conference at 4pm presented by frontman Lemmy Kilmister, who will unveiling this new product for the first time in the United States (it’s already out in Europe).
The first round of Motörheadphönes products will consist of nine products with three headphones and six in-ear models, ranging between $49.99-$59.99 for the ear phones and $99.99-$129.99 for the headphones. According to the official site, most models will be smartphone-ready, two of the headphones will be equipped with the new developed microphone ‘Controlizer’, which will be one of the most advanced remote controls on the market. The products will be available on the U.S. market in the end of April 2013.
No weak-kneed, lily-livered, tin-pot and skinny sounding little pieces of garbage, no, that ain’t Motörhead’s style. These are headphönes designed to deliver everything louder than everything else BUT with the sort of range, clarity and TRUE rock reproduction you’d expect from a band of road warriors who have been at the top of the tree year after year.
Like anything which carries the Motörhead name, the phönes went through rigorous testing and were subjected to sharp criticisms in development. Lemmy doesn’t fuck around and neither he, Mikkey nor Phil would tolerate sub-standard products. Test-sets flew around the world, often being thrown right back as the band refused to settle for something which was “OK” or something which was “decent”..these had to be the real thing.
As the road-warriors themselves say, “If it’s too loud, you’re too old.”
Motörhead, which consists of Lemmy Kilmister on bass and vocals, Phil Campbell on guitars, and Mikkey Dee on drums, recently released the double live album The Wörld Is Ours – Vol 2: Anyplace Crazy, As Anywhere Else on CD, CD/DVD, and MP3, as the follow-up to their live concert DVD and Blu-ray, The World Is Ours – Vol 1: Everything Further Than Everyplace. The band has been cranking out heavy tunes and touring the world since the mid-1970s. If you’re not familiar with their stuff, there’s a lot to choose from; definitely get on that – the best-of compilation album No Remorse is a great place to start.