May 6, 2016, a day that was to pit Captain America 3 against Batman v Superman: Dawn Of Justice. With Marvel’s proven track record, the outcome of this seemed all too obvious, but there is a chance that moviegoers wanted to see what WB had in store for the DC Comics Universe. But Warner Bros has decided that keeping the May 6, 2016 date was too risky, and now has pushed back the release date to March 25, 2016 – which is well outside the Summer movie season.
Hit the jump for more.
The Wrap was the first to write about the film’s new release date.
This marks the second time that Batman v Superman was moved to a new date. The film was originally slated for a summer 2015 release, which was then pushed back an entire year for a May 2016 opening. Marvel then announced that it too would be releasing Captain America 3 on the same date. Since then it was one big game of chicken, with neither studio willing to budge, until now that is.
While the move to March is well outside when a tentpole as big as this is normally released, there is still a bright side to all of this. The film will feature, not two, but three iconic DC superheroes in one film. And this wouldn’t be the first time we would see a superhero tentpole was released outside the summer schedule. Captain America: The Winter Soldier was released in early April of this year, and it was a box office smash. Also, director Zack Snyder has seen success in March with his previous films, Watchmen, 300, and the 2004 remake Dawn of the Dead.
There is also the idea that there is not as much competition in a March and April release as their is a summer one. Let’s not forget that Spring Break is scheduled around those months. Plus, this would give WB and DC a massive head start on the superhero movie box office game.
[Source: The Wrap]