Turning toys and games into movies is no new deal. Dodgeball: An Underdog Story, Transformers, and G.I. Joe: The Rise of Cobra have come and gone, with movies based on Battleship, Stretch Armstrong, Clue, Candy Land, Ouiji, Monopoly, and others still on the way. Adding to the party, Universal Pictures has announced that they have plans to take the legendary Barbie and turn her into a live-action movie, as well.
As crazy as these announcements always sound, this decision is a no-brainer, really. As her maker Mattel states, the toy celebrity has 99% worldwide brand awareness. You don’t have to be Good Will Hunting to know that’s pretty strong. The question here really is: what do you actually DO for a Barbie movie? The current plan to get going on finding some writers to take it on, but producer Laurence Mark isn’t worried, explaining that Barbie has had over 120 jobs over her 50-year existence, which opens the door to countless choices.
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