[Impossible sliders laid out on a tray with gluten-free buns, lettuce, tomato, and Impossible Food’s “Americana” sauce made from vegan mayonnaise, Sriracha, ketchup, and caramelized onions.]
CES 2019: Las Vegas, Nevada — We spoke to Impossible Foods COO David Lee. We wanted to know why 2019 was the year for Impossible Foods, which has been selling products for years, to come to the world’s largest technology show.
“CES is always the place to break important, critical, disruptive technology and Impossible Foods was founded with a bold mission to help save the planet one delicious burger at a time — to start. Today we’re serving Impossible Burger 2.0. This is an example of technology that just gets better and better. It has everything you want in a burger — the taste, the texture, the crave-ability. It has all the protein you want, all the iron you want, but it doesn’t have the stuff you don’t want. It doesn’t have cholesterol. It doesn’t have the same amount of fat. It doesn’t have the same amount of calories. What it does is that it allows meat eaters everywhere to prefer our burger — made from plants — versus a burger from a cow.”
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